How to Make Arabic Game Localizations Sing: Part I

11 October 2024

Arabic video game localization is good business — after all, studies indicate that revenue will have grown nearly twofold over a few years from $1.76 billion in 2021 to $3.14 billion in 2025. But a successful game launch in the MENA region requires more than just running a spreadsheet through a machine. Both sophisticated regarding gaming trends and respectful of cultural traditions, the average MENA gamer is eager for more publishers to invest in regional localizations. 

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The Good, the Bad, and the Nonexistent: Video Games and Arabic Localization

10 October 2024

While the MENA region is quickly growing as a major epicenter for video games — including industry investments as a part of its economic revitalization plans — one might think localization would be a priority for developers and publishers. But Arabic localizations have a history of spotty delivery, with many major releases of the past not offering an official language release at all. 

Event Recap: Middle East Retail Forum 2024

02 October 2024

The Middle East Retail Forum (MRF) 2024 took place at the JW Marriott Hotel, Marina, Dubai, on September 26, gathering key figures from the retail industry to discuss trends shaping the future of retail in the region. The forum covered emerging technologies, omnichannel strategies, and evolving consumer behavior, particularly within the context of Saudi Vision 2030.