E-commerce is big business in the Middle East and North Africa — a boom e-Arabization has years of experience supporting through language services.
And language service is one area where e-commerce brands can’t afford to skimp. Quality language and localization support are vital in reaching and retaining new customers. And it just so happens that e-commerce is e-Arabization’s largest department, serving clients as big and influential as Amazon, Emaar Group, Trafalgar Group, Abyat, and Al-Futtaim Group since 2007. Considering that e-commerce is projected to be a $50 billion industry in the Middle East by 2025, e-Arabization’s strategic early investment in the industry yielded a wealth of expertise for brands looking to expand in the region.
That raises a worthwhile question: How exactly do language services help e-commerce companies survive and thrive in the Middle East region? Well, with over 2.7 billion people shopping online each year, e-commerce is essential to success in the retail space. And when selling products in new regions, what could be more important than ensuring your marketing copy and creative assets — the most important tool in landing a sale — is comprehensible, persuasive, and respectful of the region’s cultural norms and sensibilities?
With offices in Dubai, Riyadh, and Amman, e-Arabization’s 450+ language experts do exactly that every day. Their native-speaking team translated over 20 million words monthly, all delivered in a timely manner. That includes over 200,000 SKUs for some of the world’s leading businesses.
It’s been a good year for e-Arabization, too. This year, we hit some major milestones, translating over 15 million words per month for retail and e-commerce clients with a retention rate of over 97%. Even better? We’re more productive than ever thanks to the year’s momentous developments in workflows and language technology.
With advanced tools like AI in our toolboxes, the past several months were an exercise in streamlining processes, enhancing accuracy, and delivering high-quality translations on time and on budget. With more demand for our work than ever before, the recent developments in language technology enable us to onboard new clients while delivering better speed and precision than ever before.
That’s why over 100 clients trust e-Arabization for their e-commerce language support needs. Since our founding in 2007, we’ve built the business into a trusted partner offering services in over 20 language combinations. That language expertise is particularly important when 65% of today’s customers prefer content in their own language, with 72.4% reporting they’d be more likely to buy a product with information in their own language. And with 72% of the world’s population using languages other than English to communicate, it’s easy to see the return on investment that quality product localization brings. Partnering with e-Arabization means saving time and money while instantly expanding your business with top-notch talent — no hiring required!
It’s an exciting time for e-commerce in the MENA region, and we can’t wait to see what companies bring their brands to a new customer base. In turn, we look forward to learning how we can better support our retail and e-commerce partners with the same top-notch language and localization services they’ve come to expect.