Subtitling Services - Benefits in Video Marketing

03 April 2023

High-quality visuals? Check! An interesting script your audience will love? Check! It's simply a brilliant video you've spent hours editing to perfection. But why didn't it trigger the desired action from your audience? 


In the hustle of production and editing, you might have overlooked a vital success factor in video content marketing; subtitles. Employing professional subtitling services can solve the issue and get your business back on track. 


But before we dive into the details of how professional subtitling services can support video content marketing campaigns, let's learn more about these two concepts: subtitling and video content marketing.

What Is Subtitling?

Subtitling is the process of providing written versions of spoken dialogue and displaying them on the screen to make them understandable for viewers who may need help in comprehending the original audio. 


This might include translating foreign content into a local language. Subtitlers do more than transcribe dialogues - they also have to adjust terminology, consider cultural regionalism and idioms that don't translate well, and edit formatting to work with the flow and pacing of the dialogue. 


Done correctly, the viewer shouldn't even be aware of the subtitling process - it should integrate with the video seamlessly.

What Is Video Content Marketing?

Video content marketing is the practice of creating and distributing video content to promote a product, service, or message. It's an effective way to engage with your target audience while educating them about what you do and why they should choose you over the competition. With video content marketing, businesses can reach more potential customers, strengthen their relationships with existing customers, and increase brand awareness. 


Some common types of videos used in video content marketing campaigns include product demonstrations, customer stories, how-to tutorials, informational videos, industry updates, and promotional videos. These videos create an emotional connection between the viewer and your business that can help foster loyalty and trust.

The Benefits of Professional Subtitling Services

Video content marketing can do wonders for your business. But to reap the benefits, videos must first reach your audience and keep them engaged. 


What if they don't understand what is being said, or maybe they're in a noisy place and can't turn the volume up. What will keep them watching in these cases? This is where professional subtitling services come into play. Here is how subtitling services can benefit video content marketing:

Reaching a Larger Audience

Things that can make or break an online video are its visuals and the ability to understand what is being said. By hiring professional subtitling services, you can reach a larger audience and ensure that your message remains as intact as possible no matter where it is being watched. 


Not only will viewers be able to get captions in their preferred language, but they will also enjoy a quality experience.

Improving Search Engine Optimization (SEO) for Videos 

Search engines can't understand videos. So how can they know what the video is about and obtain information? Yes! You guessed it, subtitling. 


With subtitling, the words become indexable by search engines, which allows people searching for information on a specific topic to find your video more easily. 


Employing a professional subtitling service will allow you to integrate meaningful keywords within your videos and ensure they're SEO-friendly. It may take some extra effort, but it's essential if you want your videos to show up at the top of the search results.

Boosting Engagement 

No matter the purpose of the video, subtitling can be a great way to boost your audience engagement. It enables viewers to comprehend, retain, and enjoy all that your production has to offer. 


And as we mentioned before, subtitles bridge the gap between you and your audience, who may struggle to process the material due to its spoken language — providing everybody with access to both the emotions and information you are trying to convey. 

Enhancing Brand Image

Subtitles improve a brand's image by showing that the business is committed to inclusivity. By including subtitles, a brand communicates to its customers that everyone matters to them, regardless of their accessibility needs. 


This demonstrates an admirable level of consideration for viewers and a sincere effort to ensure that all customer bases are accounted for – a trait highly sought in companies today. 

Set Your Business Up for Success 

Subtitling is crucial in determining whether your viewers will comprehend your message. Therefore it is vital to be carried out professionally. 


e-Arabization is here to make your voice heard how you intend it to be! Do you need to reach customers worldwide? Are you worried that cultural differences may affect your message? Do you want to engage customers even with the volume turned down? Our professional subtitling service is the answer. 


We accommodate your business needs no matter the industry and provide a high-quality, cost-effective subtitling solution. 


Book a consultation with one of our experts to learn more about our subtitling service and discuss your business language needs.